Sherin Z. Siew

I'm an end-to-end UX/UI designer, championing user-centered design thinking that begins with empathy and discovery. With a degree in International Business and Sociology, I'm great at strategically connecting business goals with user needs. I also do brand and graphic work from time to time. When afk, I obsess over plants, cats, scifi, and games. In a former life, I was an indie musician who opened for the likes of Ellie Goulding, Metronomy, and Elbow.

📍 Oxford, UK

Work History

Landor & Fitch

Principal UX/UI Designer


Whole Net Worth

Head of Product Design



Associate Design Director


Ogilvy & Mather

Senior Digital Designer


Select Clients

  • American Express
  • Standard Chartered
  • Huawei
  • P&G
  • Wyeth
  • KFC
  • Herman Miller
  • Nissan
  • Emerson
  • Saudi National Bank
  • Tata
  • Wyre Forest District Council
  • Japan External Trade Org
  • Ceylon Tea
  • Studio City
  • City of Dreams
  • K11
  • Maxis Malaysia
  • Asia Miles
  • Hong Kong Free Press
  • Hong Kong Arts Centre
  • Hong Kong Jockey Club


  • HKU BBA (Hons) International Business & Global Management. Minors in Anthropology & Music

  • Nielsen Norman
  • Certificate in UX

General Assembly

Frontend Web Development

University of Richmond Exchange program